Struggling to Grow? I'm Your
I bring founder-level strategy and real-world experience from scaling my own 7-figure businesses to help you grow smarter and faster.
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Projects and Partners
10+
Years of Experience
$100,000,000+
Revenue Generated
20+
Scaled Projects
2
Successful Ventures
What I Bring to the Table
SEO Strategy & Execution
Build organic search strategies that attract the right visitors and turn them into business-through better structure, better content, and a clear focus on ROI.
Fractional CMO
Need senior marketing support-without the full-time hire? I lead strategy and execution, based on what I've learned growing my own companies.
Funnel & Conversion Optimization
Turn more traffic into paying customers.
I improve every step of your
customer journey - from first visit to sign-up and sale.
Founder Advisory
Whether you're running a team or moving from freelance to agency, I offer honest advice to help you move faster and avoid expensive detours.
Stop Burning Money on Marketing That Doesn't Work
Hiring a full-time CMO costs $200K+ per year. Agencies charge retainers that drain your budget with little accountability.
But here's the thing: you don't need another employee or a bloated agency contract. You need someone who understands strategy and execution and can deliver both without the overhead.
Building a sustainable marketing machine and chasing viral moments are different games people play; neither better nor worse, but problems arise when you conflate the two, playing by the rules of one and desiring the rewards of the other.
It's not about being the flashiest brand in your space. It's about becoming the obvious choice for the right customers.
Whether you're just starting to scale or you've been grinding for years, I want to show you how to grow on your own terms: without burning out your team, wasting budget on tactics that don't convert, or compromising the quality of your product.
My Journey as an Entrepreneur
A selection of the ventures I've built and scaled over the years.
PROJECT
Avail Solar
As a marketing consultant I helped a German solar company grow from €18M
to €250M in annual revenue, then took the same playbook to the U.S.
Together
with three partners, we built Avail Solar into a multi-million-dollar business in under two years.
+$10M
Annual revenue
$7M
Co-founded Avail Solar and helped it scale to $7,000,000 in annual revenue.
PROJECT
RepuLinks
Working alongside Pragmatic Business, I supported the founder of RepuLinks in turning his freelance link-building work into a structured, subscription-based service company - reshaping the offer, pricing, messaging, and operations to create a scalable foundation for future growth.
+$35k
Project volume
$35,000+ MRR
Created an SEO subscription company called RepuLinks in close collaboration with the founder.
PROJECT
Pragmatic Business
I co-founded Pragmatic Business as a boutique
consultancy and selective network for entrepreneurs ready to grow beyond solo success.
We help
freelancers, founders, and small agencies build systems, structure, and strategy - and surround
themselves with people who think bigger.
The goal is simple: scale sustainably, earn more
freedom, and grow faster together.
+$100k
Project volume
$100,000
Through our Open Network Meeting, members regularly collaborate and create new business opportunities together.
My Work as a Consultant
A selection of the businesses I've worked with as a strategic advisor.
CLIENT
ZWOEINS
As part of the ZWOEINS team, I took full ownership of all sales copy and the complete development of every ad concept for a leading German solar company. Beyond the creative work, I advised management on strategic growth decisions and supported the company's SEO efforts to strengthen long-term customer acquisition. Over several years, this combined work contributed to the company's rapid expansion from €18M to €250M in annual revenue.
+$250M
Revenue Impact
€250,000,000 / AR
I worked with ZWOEINS on a solar client for over four years, playing a key role in an impressive growth journey.
CLIENT
Monito
As a Marketing Consultant with strong focus on Content for Monito, I was solely responsible for the German speaking market (DE, AT, CH) - developing, optimizing, and scaling content that drove significant growth. Over this period, my work contributed to generating multiple seven figures in revenue through organic content alone.
Led German speaking content for Monito, contributing to multi–seven-figure revenue growth.
References
What people said about me
Robert Roth
Investor, Business Mentor, Rock & Roll Pianist
I've had the pleasure of working with Jan Watermann across multiple projects. Some of which we even co-founded. Nearly all of them have been successful: profitable, growing, and well-positioned in their markets. Jan is highly driven, deeply involved, and consistently delivers strong ideas. Whether conceptually, personally, or through execution in collaboration with our team. I'm excited to continue building with him, especially as we grow our consulting company together.
Darcy Cudmore
Founder of RepuLinks
What can I say about Jan? Where do I start?
I was hired by Jan to
complete linkbuilding for a project he was working on. It was successful and we began to amplify
our work from there. Not long after, I hired Jan as a business consultant for my company,
RepuLinks.
Since then, we have formed an extremely productive and effective business
relationship, taking my company to a level I never imagined. We've more than doubled our monthly
profit, systemized the work we do, and have given ourselves a chance to compete against other
companies in the industry.
The best part? The relationship I've
built with Jan. It's effective - we get sh*t done. And it's fun doing it. He's helpful,
informative, easy to work with, and pushes me when I need to be pushed. We talk daily and
it's grown into something special. I'm happy to have Jan as a long-time business partner -
and as a friend.
I can't recommend Jan enough as a consultant/coach/marketing
professional. He's smart, intuitive, driven, and genuinely a good person. A+ fellow and
professional. See more
Money, Freedom, and the Global Mindset
Finance has always been more than numbers to me - it's the foundation of freedom.
That's why I
co-host Banking Without Borders, a podcast helping people understand global
banking, investing, and financial independence.
With 100,000+ listeners, it's
become a platform for sharing ideas that help others live and build without limits.
This is Jan Watermann
I never wanted a normal life.
School, job, mortgage, repeat - it never made sense to me. I left school early because I knew I wanted something different.
At seventeen I packed a bag, left Germany with a few thousand euros, and flew across the world with no plan other than to figure things out. I worked whatever jobs I could find - farms, odd work, anything - and taught myself marketing at night. A lot of early projects failed, but each one taught me something that later turned into real skill.
Eventually, all that trial and error compounded. I landed my first consulting clients, built my first business, and then later helped create several multi-seven-figure ventures.
After years of traveling and living in more than 50 countries, I settled in the tropics and built a remote life around entrepreneurship - a life defined by doing things differently, and by creating opportunities rather than waiting for them.
And I wouldn't change that decision for anything.
Let's Talk Growth.
Schedule a free strategy call and walk away with practical insights you can use right away.
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